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About Us

Groupe SEB sells 6 products every second around the world. Its history stretches back 150 years, initiated by a tinker called Antoine Lescure who, by setting up his tin workshop in 1857 in Selongey (France), laid the first brick in the building. Here are the key dates in the company's history :

Features To Look For When Buying A Cooler For Home

By Maharaja Whiteline on 20 March, 2020 say-hello-cooler.jpg

After the delightful spring season, the heated weather of Summer knocks in and makes the people go all sweaty and the atmosphere humid. Forget enjoying the days, it gets hard to even work in such w....

Different Types of Air Coolers To Beat The Heat

By Maharaja Whiteline on 13 March, 2020 all-coolers.jpg

The dog days of summer are hard to beat even when one is wearing the least amount of clothes. One needs to take the heed of cooling appliances such as Air-conditioners and Air coolers to make the s....

How Can a Juicer Mixer Grinder Be a Cooking Aid in the Kitchen?

By Maharaja Whiteline on 28 February, 2020 blog-juicer-mixer-grinder.jpg

If Cooking is an art, the kitchen is the canvas and the appliances are the tools. Without the right tools, art loses its quality. Hence, getting the most genuine and helpful kitchen appliances shal....

Looking for an Air Cooler? Here are the Best Coolers in India

By Maharaja Whiteline on 25 February, 2020 air-cooler-blog1.jpg

The dog days of summer are hard to beat even when one is wearing the least amount of clothes. One needs to take the heed of cooling appliances such as Air-conditioners and Air coolers to make the s....

Top 3 Mixer Grinders in India

By Maharaja Whiteline on 3 February, 2020 top-3-mixer-grinders-in-india.jpg

Indian food is so rich in herbs and spices, a machine that helps grind solid spices easily is sure to become any housewife’s favourite. Mixer Grinders are positively found in every Indian kit....

Steam Iron v/s Dry Iron: Let's End The Debate!

By Maharaja Whiteline on 27 January, 2020 iron-banner.jpg

When looking for cloth irons, there’s always a confusion regarding the type of iron to buy. An iron is a necessary electronic item and can be found in almost every household. Everyone be it a....

Electric Kettle: A must-have for every hosteller out there!

By Maharaja Whiteline on 17 January, 2020 electric-kettle.jpg

Living in a hostel/PG is a whole experience all of us should witness at least once in our lifetime. Large groups of friends, the hustle-bustle in the mess, copying assignments, fooling around all d....

6 Creative Ways to Use a Hand Blender

By Maharaja Whiteline on 10 December, 2019 hand-blinder-1.jpg

Christmas is right around the corner and it is the best time to experience the happiest holiday ever. This Christmas enjoy like you have stepped into a world of heaven by preparing some lip-smackin....

A Juicer Mixer Grinder for a healthy living delivering the perfect nutrition to your family

By Maharaja Whiteline on 1 October, 2019 blog-post-banner.jpg

Looking To Have Multitasking Appliances - Juicer Mixer Grinder

The home appliances possess tremendous utility with their extraordinary brilliance and efficiency in producing the quality....

Multipurpose Mixer Grinder For Easy & Added Delicacy

By Maharaja Whiteline on 5 August, 2019 mixer-grinder.jpg

Are you waiting for the preparation of your favorite curries or chutneys? If yes, then there is no need to wait, with an assortment of Maharaja Whiteline mixer grinder. It is your one-stop stay to ....


By Maharaja Whiteline on 5 October, 2018 shutterstock_372922969_(1000x667).jpg

HOLI is just around the corner! You must be excited to be a part of this extravagant festival of colors. It’s the colorful and fun-filled festival that is incomplete without ....


By Maharaja Whiteline on 25 September, 2018 543594886_(1000x667).jpg

Food Fusion is a cuisine that combines elements of different culinary traditions. It is all about redefining and do more experiments to have an amazing cooking experience.

Admit it. We al....


By Maharaja Whiteline on 25 September, 2018 328074536_(1000x667).jpg

Monsoon season signifies the brightest hues, spellbinding aromas and food cravings. An added dose of some of the crunchiest munchies is all you need to enjoy the rainy splendor outside. When it com....


By Maharaja Whiteline on 25 September, 2018 458746699_(1000x667).jpg

Calling all chocolate lovers! This is the blog for you because chocolate is such a power food and foodies are experimenting and creating festive recipes with chocolate. You might think that chocola....


By Maharaja Whiteline on 25 September, 2018 337735253_(1000x667).jpg

Revamping your diet can be a fantastic idea but while you’re doing that, don’t believe the food myths that come along the way, no matter how promising they may sound. We’ve all he....


By Maharaja Whiteline on 25 September, 2018 531602176_(1000x667).jpg

DIY home decorations are a great way to spruce up your living space on a budget. Whether you make decorations from scratch or re-purpose old items, you can’t deny that do-it-yourself (DIY) se....


By Maharaja Whiteline on 25 September, 2018 360883589_(1000x667)_0.jpg

Ever find yourself running out of healthy lunch ideas? Often it seems like it’s easy to pack food for lunch but all you end up eating is junk / unhealthy food. We’re sure this situation....


By Maharaja Whiteline on 25 September, 2018 576815659_(1000x667)_0.jpg

Let’s accept it! Food is an integral part of indian festivals. Each and every festival brings with it the joy of the festival and ceremonious food that is awaited for all year long. Check out....


By Maharaja Whiteline on 25 September, 2018 360666791_(1000x667)_0.jpg

Did you know that almost every Indian state / region has its own distinctive version of food and unique food etiquette depending on local tastes and cooking styles? Here are a few food traditions t....


By Maharaja Whiteline on 25 September, 2018 190455065_(1000x667).jpg

If you’re feeling festive and healthy this season, then why not try these nutritionally dense and delicious festive drinks. These drinks are not only healthy but they are bursting with flavou....

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