About Maharaja Whiteline
Brand positioning
Create well thought-out solutions that make life easier, with beautiful and tasty results!
2nd most known small appliances brand in India with 76% awareness*
- Founded in 1976 - Trust of 47 years
- Maharaja Whiteline has been a leader in innovation ever since it's inception. Brand introduced the very first "1,2,3... Maharaja Mixie", a unique solution for a full meal preparation with 3 jars - liquidizing, dry and wet grinding and chutney and it is constantly innovating ever since.
- 2nd most known brand
- 2nd largest distributed brand in the country*
- Leader in mixer grinder, juicer mixer grinder, food processor, air cooler and room heater
- Largest range in the industry across kitchen appliances, home comfort and garment care
- Leader in the North with 15% market share*
- Strongest growth in the industry: +37% in 2014, +27% in 2015**
*source Francis Kanoi MG
*source Francis Kanoi MG+JMG+FP
**source YTD May 2015
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