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Privacy Policy

Updated on 26 November 2023

Maharaja Whiteline c/o Groupe SEB India Pvt Ltd (hereinafter referred to as “We”, “Us”, “Company”, “Our”, “Maharaja Whiteline” or “Groupe SEB India”) is committed to safeguarding the privacy of any person who accesses and uses (hereinafter referred to as “You”, “Your”, “customer”, “user”, “visitor” or “data subject”) the website ( (“Website”) that is owned and operated by Groupe SEB India.

This privacy policy applies to any person or entity that accesses the Website or has shared any information or data concerning an identified or identifiable natural person (“Personal Data”). You hereby agree not to provide the Personal Data of any other person. Personal Data includes any data or information that relates to a natural person, which, either directly or indirectly, in combination with other information, is capable of identifying such person; and includes name, address, telephone number, date of birth, gender, e-mail address, organization name etc.

This privacy policy governs the access, collection, usage, handling, storage and disclosure of such Personal Data during the course of your use of the Website. It also describes the choices available to you regarding our use of your Personal Data and how you can access and update this Personal Data.

By accessing and using the Website, you accept the terms of, and be bound by this privacy policy. We reserve the right to terminate access of users to the website, in case of non-compliance/non-agreement with the this privacy policy. This privacy policy may be updated from time to time at its sole discretion or on account of changes in law. Unless otherwise specified, such revisions shall take effect from the day and date they are posted on the Website. 

Continued access and use of the Website shall be deemed to be your approval and acceptance of all changes to this privacy policy.

This privacy policy should be at all times read along with the terms and conditions of use of the Website. By accessing and using this Website, you accept and agree to be bound by and comply with (i) this privacy policy and (ii) the Terms of Use.

1. Scope

Groupe SEB India Private Limited is committed to the privacy and confidentiality of the information provided by its users. This Privacy Policy describes Groupe SEB India Private Limited’s policies and practices with regard to Personal Data collected by Groupe SEB India Private Limited or its authorised website hosting/development company . The term “Personal Data” refers to personally identifiable information about you, such as your name, date of birth, IP address, email address or postal address.

Please note that by submitting Personal Data manually or in electronic form to us and/or by using our website, you give your consent that all Personal Data submitted on each occasion may be processed by, and/or shared with Groupe SEB India Private Limited and its affiliates and related companies, in the manner and for the purposes described in this Privacy Policy.

2. Information we collect

When you access and use the website, you may provide certain personal data relating to you, i.e. information that may allow identifying you directly or indirectly.

Information that may be collected by Groupe SEB India Pvt Ltd when you create an account, request a catalogue or information about our products and services, voluntarily complete surveys, provide feedback, take part in a game or a quiz, may include: your first name and last name, address, phone number, e-mail address, user ID and password associated to your user account, your gender, your date of birth, your interests and preferences.

Any transaction/purchase made through our online channel partners/offline channel partners, all information related with the transaction will be managed as per respective online resellers Policy/offline reseller policy.

Some of the information that you may be asked to provide on the website is mandatory and will be marked as such; some is optional. If you choose not to provide information which is mandatory, you may not be able to access certain parts of the website or we may not be able to respond to requests.

Moreover, in order to improve the operation of the website and adapt it to your requests, information such as your IP address, your browser type, your operating system, the language used, the pages of the website that you viewed and the order in which you viewed them, the date and duration of your visit, as well as other information that is collected via the use of cookies through automatic means, may be collected. For more details about the cookies we use, please see Cookies section below.

3. Use of Information

By entering your email ID on our website you agree, to allow us to send you information about us and promotional materials about other companies associated with us.

We may use information collected about you from the website to personalise your repeat visits to our website.

We may pass on your non-personally identifiable demographic information in connection with our advertisers and other service partners.

We also seek your consent to send you information about our products , which may be of interest to you. If you have consented to receive marketing information, by entering your email id on our web site , you may opt out at a later date. You have a right at any time to stop us from contacting you for marketing purposes by unsubscribing to the mailing list. You can send an Unsubscribe request through Email at

The personal information that we collect from you may be transferred to, and stored at, a destination outside of the India Sub-continent . If this happens we will take steps to ensure that your data is safe and treated securely and in accordance with this Privacy Policy.

4. Sharing of Information

We may disclose your personal information to third parties if our company is bought by another company. The personal information we hold about you and our other registered users and customers will be one of the assets transferred when the company is sold.

We may also disclose your personal information if we are required by law to do so, for example, to the Police or Law enforcement Agencies in accordance to the prevailing “ law of the land”

5. Your choices

Wherever permitted we may contact you via email, phone call or text messages.

You can unsubscribe from our marketing communications at any time by sending an Unsubscribe request through Email at 

Please note that if you unsubscribe from our marketing communications, we will continue to send you service messages to provide you with necessary information in relation to your contract and the Services you use (for example, to update you on changes to our Terms of Use).

6. Anonymous data collection

We automatically collect some information when you visit the site because your IP address needs to be recognised by our server. We do not identify users or collect cookies from this information.

7. Cookies

Cookies are small files transferred to the hard drive of your device that enable us to recognize your browser and capture and remember certain information. They are also used to help us understand your preferences based on previous or current activity on the Website, which allows us to improve our Website. We also use cookies to help us compile aggregated and anonymized data about the traffic on the Website so that we can offer better experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.

To learn more about cookies, please visit

Furthermore, you can set your browser not to accept cookies and the above website tells you how to remove cookies from your browser. However in a few cases some of our website features may not function as a result.

8. Other Websites

Our website contains links to other websites. This Privacy Policy only applies to this website so when you link to other websites you should read their own privacy policies.

Information posted on chat rooms, forums, message boards and/or news groups that we may host on this website, becomes public information and you should exercise caution when deciding to disclose your personal information.

9. Changes in privacy policy

This Privacy Policy may be updated to reflect changes in our personal information practices with respect to our Services, or changes in the applicable law. If and when our data practices change, we will post the changes on our website to notify you. We encourage you to check this page frequently.

10. Jurisdiction and Governing laws

The courts of Delhi, India shall have exclusive jurisdiction in respect of all matters arising out of, or concerning or incidental to using of our platform. You hereby consent to the exclusive jurisdiction of Delhi courts (and of the appropriate courts therefrom) and irrevocably waive, to the fullest extent permitted by law, any objection which you may have now or hereafter to the jurisdiction of Delhi courts.

11. Contact of Grievance Officer

If you wish to report a security breach, have a problem that you are unable to resolve or otherwise require any other assistance in respect of the Website and this privacy policy, you may contact our Grievance Officer whose details are provided below:


Telephone: +91-124-4699400

12. Personal information of minors

If you are a minor and have provided personal data on the website, you hereby guarantee that you are allowed to do so in accordance with applicable laws, and where required by such applicable laws, that you have obtained the prior authorisation of one of your parents. Groupe SEB India Pvt Ltd hereby disclaims liability should such an authorisation not have been obtained.

Parents and guardians are advised to foster a responsible and cautious attitude from minors in their care when it comes to disclosing their personal data over the Internet.

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