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  • Leader in mixer grinders, juicer mixer grinders, food processors, air coolers and room heaters
  • Pan-India presence : 22 Branch offices, 500 Distributors, 40,000 Dealers
  • Workforce of over 350 employees
  • Based in Delhi, India
  • Complete after sales service - customer care network is present pan India.
  • In-house Design and R&D departments to ensure the highest quality and uniqueness.
  • Largest range in the industry across kitchen appliances, home comfort and garment care.
  • Leader in the North with 15% market share*
  • Strongest growth in the industry: +37% in 2014, +27% in 2015**

  • * source Francis Kanoi MG+JMG+FP
    **source YTD May 2015

Manufacturing Facility

One of our biggest strengths lies in our in-house manufacturing facility at Baddi (Himachal Pradesh) spread over sprawling area of more than 10 acres. It carries strong expertise in manufacturing small domestic appliances such as mixer grinder, juicer mixer grinder, handblender, air cooler and room heater.

Board of Directors

Ashish Kakkar


Stephanie Cecile Sevenier


Emmanuel Almeras Latour


Stephane Wesse


Leadership Team

Ashish Kakkar CEO

Ashish Kakkar has been appointed as the Chief Executive Officer (CEO) of Groupe SEB India in May 2020 to take over the India Operations. Ashish comes with a vast experience of 22 years and industry expertise in brand management, strategic marketing, product development and sales in the Consumer Durable and FMCG sector. Ashish has worked with some of the world’s best-known brands including Jarden Consumer Solution, Philips India Ltd, Bajaj Electricals Ltd and Godrej.

Prior to joining Groupe SEB India, he was associated with Reynolds Pens India Pvt Ltd as a Country Manager where he was recognized for his contributions in business turnaround through effective leadership & business development strategies. He studied Leadership & Strategic Management from Jack Welch Management Institute and Digital Strategies for Business from Columbia Business School, USA post his Senior Management Program from Indian Institute of Management (IIM), Calcutta.

Vikas Lal Chief Financial Officer

Vikas Lal is the Chief Financial officer at Groupe SEB India. A qualified Chartered Accountant, he spearheads the Finance, IT and the legal departments at the company. In his career spanning over 18 years, he has handled eminent roles in Corporate Commercial and Plant Finance for companies like LG, Whirlpool, Pladis Global and Coca-Cola including an International assignment in Singapore. His core strength lies in financial accounting and he also has intensive experience and understanding of IT controls in SAP and commercial operations with consumer goods companies. He is also insightful of the critical controls of private equity led startup operations in India. His experience is key in driving Groupe SEB India to the next level.

Vivek Rawat Vice President - Sales

Vivek Rawat has been appointed as the Vice President Sales of Groupe SEB India in June 2020 to drive sales function. With 25 years of rich experience into Lighting & Consumer Durable Industry, Vivek has worked with the renowned names like Philips, Samsung & Bajaj Electricals, covering all major geographical spread in West, South & North India

Prior to joining Groupe SEB India, he was associated with Philips India as a Regional Manager, West. His core strengths include GTM Implementation, Channel Management. Team Management etc.

He holds BE (Electrical) degree from Jabalpur University and Diploma in Marketing Management from Jamnalal Bajaj Institute of Management Studies, Mumbai University.

Jasjeet KaurHead of Marketing

Jasjeet has over 16 years of experience in Strategic Marketing, Category Management, Business Strategy, Marketing Communications etc. with premium brands like Kohler, Assa Abloy & Volvo Eicher. She is a marketing leader having an excellent track record of delivering on market share & profitability objectives. Earlier, she has successfully launched Global and India specific New Product working with Multi-Cultural Global Engineering and Industrial Design Team. Prior to joining Groupe SEB, she was Heading Marketing for luxury lighting portfolio at Usha International. Jasjeet is a Post-Graduate in Management, IIM Lucknow 2004 Batch and did her Engineering from Nagpur University. She has done an Executive Program in Digital & Social Marketing Strategies, ISB Hyderabad (2015).

Pascal MaitreHead of Operations

Pascal MAITRE, joined Groupe SEB India on September 2019 as Head of Operations. Pascal holds a mechanical engineering degree from the Université de Technologie of Compiègne, as well a Master’s degree in New Product Design from the Ecole Nationale Supérieure des Arts et Métiers in Paris. He started his career in 1996 and held Design Engineer and Project Leader positions in several French companies before joining Groupe SEB in 2002 as Project Manager for the Linen Care business unit. From 2011, he moved to Asia and started his international career. He held different positions in Operations with all Groupe SEB Business units in Hong Kong, Shanghai and France.

Anjali Sachdeva Head HR & Admin

Anjali Sachdeva has been associated with Groupe SEB India since May 2014 as Head of Human Resources & Admn. Prior to joining Groupe SEB India, she has worked with SAR Group, Usha International, Golden Peakock Group etc. Having experience spanning over 26 years, her role entails articulation of the vision, mission & Values and instituting processes to pioneer the alignment of HR policies & strategies. A graduate from Delhi University, she has earned Diploma in HR & IR from IMT Ghaziabad. Having expertise in start up operations, she was instrumental in giving strategic direction to HR as a function and eventually transformed it into business HR function.

Sahil Khanijow Sr. Manager – Supply Chain

Supply Chain professional with 12 plus years of diverse experience with Consumer Durables, FMCG, and Medical Industries. Expertise in S&OP, Demand Supply and distribution planning, Inventory management, Logistics & Order Management. Chemical Engineering from Pune and EPGDM from IIM Rohtak. APICS CSCP & Six Sigma Green Belt certified

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