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  • Leader in mixer grinders, juicer mixer grinders, food processors, air coolers and room heaters
  • Pan-India presence : 22 Branch offices, 500 Distributors, 40,000 Dealers
  • Workforce of over 350 employees
  • Based in Delhi, India
  • Complete after sales service - customer care network is present pan India.
  • In-house Design and R&D departments to ensure the highest quality and uniqueness.
  • Largest range in the industry across kitchen appliances, home comfort and garment care.
  • Leader in the North with 15% market share*
  • Strongest growth in the industry: +37% in 2014, +27% in 2015**

  • * source Francis Kanoi MG+JMG+FP
    **source YTD May 2015

Manufacturing Facility

One of our biggest strengths lies in our in-house manufacturing facility at Baddi (Himachal Pradesh) spread over sprawling area of more than 10 acres. It carries strong expertise in manufacturing small domestic appliances such as mixer grinder, juicer mixer grinder, handblender, air cooler and room heater.

Board of Directors

Stephanie Cecile Sevenier


Kapil Agarwal

Managing Director

Emmanuel Almeras Latour

Additional Director

Stephane Wesse

Additional Director

Company Management

Kapil Agarwal CEO

Kapil Agarwal, is the CEO at Groupe SEB India. With 24 years of experience in brand management, strategic marketing, product development, and sales, Kapil has worked with prestigious Indian as well as global brands. Considered one of the top brains in executing P&L responsibilities, Kapil began his professional journey with the ITC Group. Thereon, he went on to work with Marico and the Essel Group. Prior to joining Groupe SEB India, he was with Whirlpool Corporation and served in various capacities in areas such as business management, sales, category leadership and marketing. Kapil holds a bachelor’s degree in chemical engineering from IIT Bombay and a post-graduate diploma in management from IIM Calcutta. At Groupe SEB India, Kapil’s expertise will prove instrumental in accelerating profitable growth and reinforcing company’s presence in Indian SDA industry.

Vikas Lal Chief Financial Officer

Vikas Lal is the Chief Financial officer at Groupe SEB India. A qualified Chartered Accountant, he spearheads the Finance, IT and the legal departments at the company. In his career spanning over 18 years, he has handled eminent roles in Corporate Commercial and Plant Finance for companies like LG, Whirlpool, Pladis Global and Coca-Cola including an International assignment in Singapore. His core strength lies in financial accounting and he also has intensive experience and understanding of IT controls in SAP and commercial operations with consumer goods companies. He is also insightful of the critical controls of private equity led startup operations in India. His experience is key in driving Groupe SEB India to the next level.

Anjali Sachdeva Head HR & Admin

Anjali Sachdeva has been associated with Groupe SEB India since May 2014 as Head of Human Resources & Admn. Prior to joining Groupe SEB India, she has worked with SAR Group, Usha International, Golden Peakock Group etc. Having experience spanning over 26 years, her role entails articulation of the vision, mission & Values and instituting processes to pioneer the alignment of HR policies & strategies. A graduate from Delhi University, she has earned Diploma in HR & IR from IMT Ghaziabad. Having expertise in start up operations, she was instrumental in giving strategic direction to HR as a function and eventually transformed it into business HR function.

Matthieu GroussonHead of Marketing

Head of Marketing at Groupe SEB India since September 2019. Graduated from EDHEC Business school. I started my career at Groupe SEB through the International Masterclass Program working in strategic Marketing on Linen care products and Operational marketing in Colombia on Kitchen Electrics. I held the position of Product Manager for the steam generators category where I was responsible for the development of products for all GSEB markets. Then, I worked as International Marketing Manager for Emerging Markets of EMEA (Turkey, Middle-East, Africa, India), responsible for the business development on this area (on Home and Personal care categories).

Pascal Head of Operations

Pascal MAITRE, joined Groupe SEB India on September 2019 as Head of Operations. Pascal holds a mechanical engineering degree from the Université de Technologie of Compiègne, as well a Master’s degree in New Product Design from the Ecole Nationale Supérieure des Arts et Métiers in Paris. He started his career in 1996 and held Design Engineer and Project Leader positions in several French companies before joining Groupe SEB in 2002 as Project Manager for the Linen Care business unit. From 2011, he moved to Asia and started his international career. He held different positions in Operations with all Groupe SEB Business units in Hong Kong, Shanghai and France.

Amit Arora VP Sales

Amit Arora, is VP Sales at Groupe SEB India. With 21 years of work experience in FMCG / Consumer Durables and Paints sector. Prior to joining Groupe SEB, Before Dulux Paints, he has worked with Colgate Palmolive, Bausch & Lomb Eyecare, Arvind Mills. He has vast experience in Sales, Business Development, Customer Marketing and Brand Management. He enjoys managing Large teams, GTM Execution, Distribution, KAM at Large Dealers, Trade Pricing Management, Channel Management , Using Digital technology , Customer Marketing (In-Store Activation, and Influencer Management) and Brand Management. He holds a Bachelor Degree in Engineering from Delhi College of Engineering, and an MBA from S.P Jain Institute of Management, Mumbai.

Deepak Aggarwal Head – Purchase & Procurement

Deepak Aggarwal, Head – Purchase & Procurement at Groupe SEB India since Jun’18, he is having 17+ years of experience with expertise in Global Strategic Sourcing and Procurement, Supply Chain Management, Purchasing Contract Negotiations, Total Cost of Ownership (TCO) Approach and Supplier Management. Deepak has worked with Global brands in Consumer Goods (Appliances, Automotive), he started his career with Goodyear Tires, then worked with Whirlpool Corporation in various capacities in different areas of Sourcing and Procurement, and also gained exposure in handling new business (Marketing, Sales, Product Management) for couple of years to gain front end experience for overall business contribution. Deepak holds a bachelor’s degree in Mechanical Engineering and MBA post graduate from IIM Ahmedabad. His enriched sourcing experience of APAC region will prove instrumental in driving growth strategy at Groupe SEB India.

Sahil Khanijow Sr. Manager – Supply Chain

Supply Chain professional with 12 plus years of diverse experience with Consumer Durables, FMCG, and Medical Industries. Expertise in S&OP, Demand Supply and distribution planning, Inventory management, Logistics & Order Management. Chemical Engineering from Pune and EPGDM from IIM Rohtak. APICS CSCP & Six Sigma Green Belt certified

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